Investing with Longevity in Mind

It’s not something that is too hard to comprehend—after you have worked hard for your money, it sure would be nice for that money to start working hard for you. Investing is a great way to grow your portfolio and cushion your life or retirement. But with thousands of investment opportunities, how can you make sure you are picking the right one or even if you are in the best industry to maximize your return?

There is an acronym that lawyers use: KISS, which stands for “keep it simple stupid.” There’s no reason to fight through downtown traffic when the freeway is open and clear. If you are presented an investment “opportunity,” but you feel it is a little too complicated or unclear, stop and reevaluate it immediately. A lot of investment sharks want you to feel confused, as if you should know all about the information they are providing, and not wanting to appear uniformed, you agree. If the investment doesn’t feel right, chances are it’s not. Your plan should be simple, clear and straightforward.

Invest in what you know. You don’t have to be an expert in the stock market, but you should know what a mutual fund actually is if that’s where your money is heading. Sellers like to say things like, “There’s a lot of money to be made in this, right now!” There’s a lot of money to be made at big poker games too, but if you don’t know a flush from a straight, the odds are not in your favor.

Don’t be afraid to ask. There are industry experts in almost every field. Don’t hesitate to reach out to one of them, even if they charge a certain fee. Listen and learn from them and then make your own decision. With the proper prep and insight, your investments will work hard for you the way you want and expect them to do so.

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